Adidas Company Assignment Example | Topics and Well Written Essays - 250 words

Adidas Company - Assignment Example They possess strong control over their channel of distribution. Their customers have strong competence to promote the company’s development. The brand reputation and recognition are an added advantage that causes competitive nature of the other companies (Borowski, 2013). The strategy of pricing of the Adidas products makes the company more competitive. The Adidas Company is the second largest maker of athletic footwear and sports equipment worldwide. The company has revenues of E10, 381 million, which enable it not to ever run under debts. Its strong brand such as Adidas, Reebok, and Taylor Made are the portfolios (Borowski, 2013). They build the company’s leading market position. Leveraging is done on the brands to establish strong retail availability and get an increase in profits limits through the increment of retail sales as a percentage of sales in total. The company has successfully grown due to its own retail. It is currently operating over 2,200 stores for its brands worldwide. It is also operating its business using the e-commerce, which other companies have not discovered yet. It is successfully expanding the retail stores across the contents, which makes it more successful compared to other